Masthead header
NYC Wedding Photography Blog bio picture
  • About Shira

    I am an international photographer based in New York, an award-winning member of the prestigious Wedding Photojournalist Association (WPJA) , ISPWP, and a member of the Best of Wedding Photography Association. My work has been published and acclaimed internationally, appearing in Brides Magazine, Anhelo (Japan), The Knot, and The Knot China. I have also been featured on many industry-leading blogs such as Grace Ormonde, Style Me Pretty, WellWed, Essence, Bride's Cafe, Brooklyn BrideOneWedMerci NY and more. Originally from Israel, I have had the pleasure of photographing many American, French, Yemenite, Ethiopian, Korean, Indian and Moroccan weddings and events. I have photographed in New York's most legendary spots like the Waldorf-Astoria, The Plaza, The Pierre, Gotham Hall, the Hamptons, and more. Through my photojournalistic style, I aim to capture the spontaneity, joy, emotion and ambiance of the important day with photos that present an unfolding story. My incredible clients have taken me all over the world to photography their weddings; including India, Canada, the Caribbean, etc. I am free to travel throughout the US and internationally, and am available for a wide variety of events. Feel free to look at my website.

    Also, here are a few testimonials from some of my wonderful clients.

  • My Blog

    Welcome to my blog!   This blog showcases not only my work from many of the beautiful weddings I am privileged to photograph, but also reveals glimpses of my personality.    Here is an opportunity to share some great moments  as well as give clients,  guests and friends the chance to comment. I also hope prospective clients will be able to not only explore my photography and style, but will also find inspiring ideas, recommendations , and tips for their own wedding planning.   I myself got married five years ago and I remember how overwhelming it all was- especially picking the right photographer!  :-)

After sending Bridget a slideshow with all the images from her engagement shoot, I received a very warm response:

Shira – wow! These are unbelievable, I can’t stop looking at them. You even made Art cry!!!! We are so happy that we have these wonderful photographs and can’t wait for the wedding. I can’t believe there are more! How many and when do you want me to pick up the cd? Again, thank you for such a great job. We know we picked the right photographer!!!! Both of my parents were amazed at the pictures!!!

It really means so much to receive such gracious appreciation!

I’m often asked by clients and other photographers about the technical side of what I do. I’ve decided to share some of the most common questions about the equipment and tools that are a part of my everyday life and work. It’s important not to forget that they are only tools- Photoshop and expensive equipment don’t equal great photography! In the right hands though, all this wonderful technology offers almost unlimited artistic freedom. With that, I hope you find this q&a useful. Enjoy!

How do you typically retouch your photos?

Digital photography changed the way that many photographers think about editing. It has made it possible to change images in unlimited and drastic ways, which gives a lot of extra creative control to a photographer. My style is simple, so I try to keep my images that way too – without going overboard with retouching. For me, retouching should be subtle and not overbearing. When it’s done right, it helps me make my photos more beautiful, simple and artistic.

Along with the convenience factor, there are a million programs and tools out there to help you change every little detail in your photos. Most photographers have Photoshop, but probably only use one or two tools in the whole program! Retouching can be overwhelming for people new to the field, with so many different ways to do the same thing. I like to think of the open ended approach to editing as an opportunity to get even more creative with my art. Usually the photos look great straight out of the camera, but it’s a challenge to turn great photos into something even better. With a little extra consideration to detail, color, shadow- great photos can become amazing photos that couples love to show off and will cherish for years. I hope! :-)

My workflow begins by importing all the photos of the day into Adobe Lightroom. After a busy day of shooting, especially a wedding, this can easily add up to a couple thousand photos! To make the editing process easier, I start by “flagging” all my favorites to mark all the best photos of the day. Now that I know which photos I’ll be using, I will review them one more time and color-code the ones that will be sent to photoshop for more intense retouching. It’s very important to develop a consistent system of organizing for your workflow. That way you’ll know where to find originals, retouched, blog versions, etc for all your photos.

I like to adjust every single image in Lightroom for the best brightness, contrast, color balance, saturation and sharpness. Working on these minor details really helps to transform each individual image into a unique work of art. There’s also a variety of handy tools to change photos to black and white, sepia, and many other amazing color filters. I enjoy working on images and trying to bring out the story and emotion of the day. Afterwards, I do another filtering to decide which images will be worked on even further in Photoshop.

For more advanced retouching, I use an incredible set of tools for called Totally Rad Actions. TRA makes it easy to improve photos without making them look retouched. With time and effort in post processing, bright colors pop, subjects stand out sharp against the background and skin looks super soft and natural. For the photo above, I used some of my favorite functions. Pro Retouch to make skin soft, Yin & Yang to paint brightness on the snow, and Slice Like a Ninja to selectively sharpen the photos and make the subject stand out in better focus.

After intense retouching in photoshop, I reimport them back to lightroom for the final edit. Finally, as I said before, it’s important to categorize your photos so you can find them later!

What equipment do you use on the job?

I shoot exclusively with high-end digital photography equipment. With the right lenses and equipment as tools, I can capture important moments spontaneously and control the important elements of each image. My primary camera bodies are two Canon EOS 5D Mark II, which captures some of the most stunning photos available on the digital market today. I like to be prepared and up-to-date with the best equipment available. My current carry-along list looks like this:

(2x) EOS 5D Mark II
Speedlite 580 EX II Flash
EF 24-70mm f/2.8L
EF 85mm f/1.2
EF 50mm f/1.2
EF 70-200mm f/2.8 IS
100mm f/2.8 Macro
45mm f/2.8 Tilt Shift
Pocket Wizard
Litepanel Micro LED video light
Sunpak Readylite 20

Q: How do you get that dramatic point of view blur effect in some of your photos?

To create shots with an exaggerated depth-of-field, I use an adjustable lens called a ’tilt-shift.’ There are ways to achieve this blurred effect in Photoshop but I like to avoid using them because they tend to look very fake. The aperture effect created by an optical lens is always preferable to a filter added in post-processing.

The secret to tilt-shift is a confusing geometric rule called the Scheimpflug Principle, which has to do with optics and focus. Basically, the lens tilts diagonally with the sensor in the camera, leaving the subject of the photo in crisp, perfect focus. The other part of the photo then looks like a soft, distant blur. It creates a fun, dramatic effect that I love to get creative with.

The lenses were originally manufactured to photograph architecture, and then later discovered as a useful tool in making miniature models look life size. It’s so much fun to use the same principles to photograph couples, really make them stand out against the background, and make the emotion in a photo larger than life. For a comprehensive explanation of tilt-shift optics, I recommend this article: Using Tilt-Shift Lenses to Control Depth of Field.

Annie and Rich will marry this June at Bridgewaters in NYC. It will be a special honor for me to shoot their wedding, since I shot Annie’s sister Dana’s wedding last year. One wedding, however, will not be enough of a celebration of their intense and abiding love, and they will have a second ceremony just one week later in Kingston, Jamaica at the Church where Rich’s GrandFather was once a priest.

Anne is an art teacher and it was a pleasure to see her creativity in action with many suggestions of walls and spots to shoot at. Rich, a first generation Jamaican-American, is filled with that infectious love of his culture and heritage, to which Anne readily took. They both love Jamaican music and brought with them a mini-sound system which greatly enlivened the shoot. It was an absolutely brilliant idea and created such a fun-filled energy that every construction platform and scaffold became an instant dance floor.

I have to say I was really excited by the clothes they wore. I always hint to my couples not to wear strict black or white as I feel it absorbs or reflects too much light. I love colors and ask that people express themselves and think about playful accessories. In that regard, Anne’s coat was stunning with a bright red that draws the eye and loves the camera. It was a perfect complement to Rich’s ultra hip style and funky cool Jamaican shirt. When I have a couple that puts effort and imagination into their outfits in this way, I cannot help but be inspired and have trouble taking my finger off the shutter. We had so much fun that the we all lost track of time and the shoot actually went on for six hours!

Halfway through, we did take a needed break and drank ice chocolate at the mouth watering and marvelous Jacques Torres. While sitting there, I eyed through the window a gorgeous vintage-style azure blue bicycle that I simply had to get into a shot with them. (I am always hunting for those treasures in a shoot). It was however that type of bicycle that looks extremely expensive and VERY well cared- polished and without a single scratch or blemish. I wasn’t sure in such a case if its owner would lend it to an enthusiastic couple and their wide-eyed photographer, but after hearing that they were getting married soon, she kindly agreed.

There are many genuine things I can say about my couples. Some are sweet and fun- others are stylish or elegant. If, however, I had to chose one thing to say about Annie and Rich in particular, it would be that that they wholeheartedly embrace love and life. And of course, their pictures show it.

Below is the story of how they met in their own words and their proposal:

“We had mutual friends in college and would see each other here and there over the years but had never really exchanged more than a passing greeting. It wasn’t until a few years later, in 2002, when we both happened to be spending more time at friend’s apartment on a regular basis that we really began to get to know each other better. Annie says, “I was really impressed when Rich showed me how he could do push ups while standing on his head. I could tell he was showing off for me and I thought it was absolutely adorable.” Rich says. “One night we were all out doing karaoke and I when I saw Anne get up on stage and do her thing all I could think was…wow!” A few months later we were at a friend’s birthday party and we kissed! A week later we had our first date and we’ve been together ever since!

Rich proposed on January 18, 2009. He was taking me out for the day to celebrate my birthday and he surprised me by deciding to recreate our first date. Our last stop was The Metropolitan Museum of Art. When Rich and I were first dating we spent a lot of time there sketching and looking at artwork together. He remembers, “It’s where you first taught me how to render value in a drawing. I remember it so well, I really wanted to propose in that exact spot.” The “exact spot” happens to be a little secluded section of the museum which exhibits art from South/Southeast Asia. Rich proposed right in front of the beautiful sculptures we had sketched together years before- one is a freestanding sculpture carved out of wood, called “Standing Amoghapasa Lokeshvara” and is a representation of a Nepalese deity. The others are a series of the most gorgeous wood carvings of “Tree Goddesses”. Amidst of this ancient and spiritual visual feast, Richard got down on one knee, looked me in the eye and said some special words to me and then popped the question. I said yes of course, and then he placed my great grandmother’s ring on my finger. It was an overwhelmingly romantic and meaningful moment between just the two of us.”